企业性质再思考——基于社会神经经济学的实证分析
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| Title | A Reconsideration of the Nature of Firm: an Empirical Study Based on Social Neuroeconomics
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| 作者 | 张衔 魏中许 |
| Author | Zhang Xian and Wei Zhongxu |
| 作者单位 | 四川大学经济学院 |
| Organization | School of Economics, Sichuan University |
| 作者Email | zxscu@126.com；cafucwzx@163.com |
| 中文关键词 | 企业性质 逻辑困境 制度情境 社会偏好 最后通牒博弈 |
| Key Words | Institutional Settings; Social Preferences; Ultimatum Game; Behavioral Experiments |
| 内容提要 | 现代企业理论一方面将现实世界中的企业存在及其边界扩张归因于节约交易费用，另一方面因坚持新古典的自涉自利偏好假设而无法从理论上解释企业为何能够节约交易费用，从而不能真正解释企业相对于市场的协调优势所在，陷入了一种逻辑困境。基于社会神经经济学研究证据，企业的本质可视为一个社会偏好强化机制，这是企业能够节约交易费用的真正原因。基于情境控制的最后通牒实验结果表明，相对于市场交易情境，参与者在组织合作情境中的出价和响应行为都呈现出更为显著的社会偏好特征。企业性质的重新思考为当前企业组织管理理论与实践提供了新的启示。 |
| Abstract | The modern firm theory succeeds to explain the existence and extension of firm with transaction costs but fails to explain the coordination advantages of firm relative to market based on the self-interest behavior assumptions. It is the only way out of the theoretical dilemma that the social preference function would be incorporated into the nature of firm. Based on the evidences from the social neuroeconomics, the firm can be regarded as a social preferences strengthening mechanism which saves some transaction cost. The experimental evidences of Ultimatum Game under the control variable of institutional settings had revealed that the social decision-making is observably related to the social situations. Relative to the market situation, organizational situation provides more abundant social rewards which will induce the social preferences. The theorem that the social preferences depend on the institutional settings may offer some new perspectives for the market-oriented practice and theory of organizational coordination. |
| 文章编号 | WP1035 |
| 登载时间 | 2016-03-11 |
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