双边市场视角下的交易中介
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| Title | Transaction Intermediaries from the Perspective of Two-sided Market: Evidence from the Phenomenon of Specialized Market
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| 作者 | 陆立军 俞航东 陆瑶 杜芳莉 |
| Author | Lu Lijun, Yu Hangdong, Lu Yao and Du Fangli |
| 作者单位 | 浙江师范大学经济与管理学院,浙江师范大学经济与管理学院,美国爱荷华州立大学纺织学院,浙江万里学院现代物流学院 |
| Organization | School of Economics and Management, Zhejiang Normal University; College of Textile, Iowa State University; School of Modern Logistics, Zhejiang Wanli University |
| 作者Email | yuhangdong@163.com,yuhangdong@163.com,luyaoann@yahoo.com,dufangli2005@163.com |
| 中文关键词 | 双边市场 专业市场 外部性 中间平台 问卷调查 |
| Key Words | Two-sided Market; Specialized Market; Externality; Intermediated Platform; Questionnaire |
| 内容提要 | 专业市场是一种特殊类型的双边市场。本文基于对全球最大的专业市场——义乌“中国小商品城”市场经营户、客商及相关主体所作的万余份问卷调查，对双边市场中交易配比、外部性和代理人数量关系的理论进行了经验分析。结果表明，采购商数量的增加会促使其提高采购规模和降低采购频率，且显著地与经营户的年均销售额、销售倍增数正相关；电子商务平台的应用减少了进入实体市场采购的客商比重，买卖双方之间具有较为显著的交叉正外部性和群内负外部性。同时，本研究结果还显示表征市场特征的产品质量、经营环境、电子商务、物流配送等变量与市场外部性强度呈正相关关系，专业市场本身品牌的塑造和经营户自属品牌的建设对于增强买卖双方进入中间交易平台具有较强的正效应。 |
| Abstract | Specialized market can be seen as a kind of special two-sided market. This paper empirically investigates the relationship between matching of transaction, externality and number of agents in two-sided market, based on ten thousands of questionnaires of dealers, buyers and others in the China Commodity City in Yiwu, which is the biggest specialized market in world. The findings includes that increase in number of buyers will provide them with incentive to expand volume of purchasing and reduce the frequency, and is significantly positive with seller’s annual sales turnover and growth of sales, and the usage of electronic commerce will decrease the percentage of buyers entering the specialized market, and finally there exist positive externality cross groups and negative externality within groups in two-sided market. Meanwhile, the empirical results suggest that specialized market’s characteristics, such as quality of products, business environment, e-commerce, logistics service, are mostly positive with market’s externality, and brand building of specialized market and sellers can also be the strong force leading the buyers entering the market. |
| 文章编号 | WP251 |
| 登载时间 | 2012-04-18 |
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